Pinterest has emerged as the runaway social media hit of early 2012 with small businesses from clothing retailers, wedding planners and graphic designers being amongst the swelling business crowd joining the popular social-media site, which lets users “pin” images of items that interest them to their profiles. Presenting an impressively large user base, registering 11.7 million unique US visitors alone in January, this site is being utilised by high end retailers right through to smaller firms and growth in has spiked globally by over 145% since becoming one of Facebook’s new apps less then a month ago.
The essential approach to the site involves the creation of digital scrapbooks that display images under themes using images they like from the Web or from other Pinterest profiles, categorize them in genres and share them with other Pinterest users. As the site has grown in popularity, so has interest from firms that see it as a chance to boost brand awareness. The great thing about Pinterest for brands is that it’s actually a portal to your content, unlike Facebook which is much more about maintaining a completely social experience within the site itself. This is a great opportunity to use social media a little bit differently, with a complete focus on content first, social interactions second. While it’s simple for firms to create their own pin boards on pinterest.com, there is the opportunity to make their products even more Pinterest-friendly by adding “Pin It” buttons to their websites and Pinterest Tabs as a Facebook Page integration. So if a user sees a photo she likes online, it takes a simple click to add it to her personal site effectively creating low cost eCatalogues of all products and services on offer.
If you are considering Pinterest may be a great alternative for your business- here are a few hints and tips to make it work more effectively for you.
- Sell your products- the most obvious use for Pinterest from a business perspective is to market and sell your products. By adding a price to your pinned item, you can direct users to your online shop, and your post will be automatically listed under Pinterest’s Gifts section.
- Get personal- one of the obvious advantages of using social media is that it makes it much easier to make your brand personal, and no site is better for that than Pinterest. You can give your customers an inside look into your company by creating a board featuring photos from your offices or headquarters
- Hold a contest- there are a few different ways you can use Pinterest to hold a contest. You can pin a selection of photos, and to participate in the contest, users have to repin your products photos, choosing their favourite. Your products go viral, and you can randomly select one user who re-pinned the product that got the most attention. This also gives you the opportunity to find out which of your products or ideas is the most popular.
- Create a visual CV- a great way for freelance designers and photographers to generate more buzz for themselves. Web designers can post screenshots of their latest work, linking to the live website. Photographers can post their photos with links to their portfolios. Pinterest’s minimal design is a great way to showcase any kind of design-related work.
- Invite customers to your events- if you’re an event planner or a company that holds a lot of events, why not post your invitation on Pinterest? It’s a fast and easy way to ensure that users get all the details of your upcoming events in one place. When it comes to events in general, Pinterest is a great way to share photos and videos from your events, and get your customers to post their own shots as well.
How you choose to promote this to your fans is then up to you. You might want to link to your tab in a Facebook post to ask people to follow you or check content, or you could even make the Pinterest tab a default landing tab. Don’t forget, if you’re looking for custom tabs and apps on your Facebook Page for a more professional look, we do those too. To find out more contact us today!